Australia’s population is ageing at an unprecedented rate, creating a surge in demand for aged care services. With over 4.2 million Australians aged 65 and over—a figure that’s expected to more than double by 2066—the need for quality aged care has never been greater. By 2066, nearly 23% of the population will be seniors, with the number of those aged 85 and over projected to triple. This demographic shift is driving a booming aged care sector, now valued at over $2.2 billion, and presents a unique opportunity for entrepreneurs to make a meaningful impact while building a profitable business.
Why you should become an aged care provider is evident: the sector offers not only financial rewards but also the chance to make a real difference in the lives of older Australians. With government initiatives like the Support at Home Program set to launch in July 2025, which aims to expand in-home care services and support an additional 300,000 places by 2034-35, the timing has never been better to enter this growing industry.
Regardless of whether your motivation is purpose or profit, launching an aged care business is a wise, fulfilling, and timely investment. Investigate the opportunities in this flourishing industry and learn how you can support the health of Australia’s elderly population while creating a lasting and meaningful business.
Why Start an Aged Care Business?
Launching an aged care venture is a strategic and significant choice, motivated by increasing service demand and robust government backing. Below, we investigate the main factors that make this sector a wise investment choice, ranging from surging demand to lasting industry resilience.
Exploding Demand for Aged Care Services
Australia’s elderly population is increasing swiftly, with more than 4.2 million individuals aged 65 and older. By the year 2066, almost 23% of Australians will be elderly, and the population aged 85 and older will increase threefold. This increase is driving the elderly care sector, as the need for aged care services is projected to grow considerably.
A significant trend is the increasing inclination for at-home care rather than facility care, as more elderly individuals opt to age within the familiarity of their own residences. This change presents a unique chance for entrepreneurs to start home care businesses, providing services such as personal assistance, meal preparation, and home adjustments.
Government Support and Funding
The Australian government is heavily investing in aged care, making it easier for new providers to enter the sector. With a $2.2 billion package in the 2024–25 budget, the focus is on improving quality, safety, and access to care. This includes $531.4 million for extra in-home care, $32.1 million for dementia care, and $111 million to strengthen quality and safety standards.
A key initiative is the Support at Home Program, starting in July 2025, which will enhance in-home care services and cut wait times to an average of 6 months. This initiative, together with 24,100 extra Home Care Packages in 2024–25, guarantees that more seniors can receive the care they require while offering chances for providers. Government subsidies additionally reduce financial obstacles, facilitating the establishment and success of new enterprises.
Why you should become an aged care provider shouldn’t even be a question. With strong government backing, financial incentives, and a growing demand for services, this sector offers a stable and rewarding business opportunity. The government’s commitment to improving aged care quality and workforce conditions further ensures long-term sustainability for providers.
A Rewarding and Purpose-Driven Business
Launching a senior care enterprise extends beyond profit—it’s about creating a significant impact. Assisting seniors in living autonomously and with respect provides emotional and social benefits, fostering a sense of fulfilment for both caregivers and providers.
Aged care corresponds with the rising trend of enterprises concentrating on social impact, as it directly enhances the quality of life for older Australians and fortifies communities. For instance, research indicates that elderly individuals who obtain quality in-home care express greater happiness and fewer hospital visits, demonstrating the clear advantages of these services.
Low Barrier to Entry (No Healthcare Background Required)
A healthcare background isn’t necessary to launch an aged care business. Although experience in the area can be beneficial, it isn’t required. Training programs, materials, and franchising opportunities are extensively offered to assist newcomers in achieving success.
Numerous providers begin modestly by providing fundamental services such as personal assistance or meal preparation, then progressively broaden to offer specialised care or extra services. This adaptability facilitates entering the field and advancing at your own speed.
Long-Term Industry Stability
The aged care sector is resilient during economic downturns and experiences steady demand. With Australia’s population steadily aging, the demand for aged care services will increase, guaranteeing consistent income for providers.
The enduring requirements of aged care—spanning from fundamental help to intricate medical aid—foster a reliable business landscape. Moreover, there is an opportunity to branch out into related fields such as disability care or allied health services, thereby broadening your business prospects.
Why you should become an aged care provider is clear: it’s a stable, purpose-driven industry with low barriers to entry and strong growth potential. Whether you’re driven by profit or purpose, aged care offers a unique opportunity to build a sustainable business while making a positive impact.
The Support at Home Program – A Game-Changer for Aged Care Providers
The Support at Home Program is poised to revolutionise in-home aged care in Australia. Its main objective is to assist older Australians in maintaining independence at home for as long as they can. This initiative will substitute current systems such as the Home Care Packages Program and Short-Term Restorative Care Programme, establishing a more straightforward and fair model. By 2034–35, it will provide 300,000 extra places, allowing more seniors to receive the care they require.
Key Features of the Program
- Easier Access: A Unified Evaluation System will simplify service authorisations, enabling seniors to obtain care more effortlessly.
- Flexible Funding: The initiative presents 8 classification tiers with personalised budgets, guaranteeing that funding aligns with specific care requirements.
- Emphasise Early Intervention: Services such as allied health, assistive devices, and home adaptations can help avoid hospital stays and maintain seniors’ health.
- Enhanced Support for Complex Needs: Elderly individuals with greater care demands will obtain improved assistance, allowing them to age in comfort at home
The Support at Home Program was created in response to suggestions from the Royal Commission on Aged Care Quality and Safety. Its goal is to enhance the availability of services, tools, and home adjustments, aiding older Australians in maintaining their health, activity, and community connections. For providers, this program represents a significant opportunity to expand services and meet the growing demand for in-home care.
Partnering with SAH Consulting
At SAH Consulting, we are your reliable ally in managing the challenges of establishing and operating an aged care business in Australia. We focus on streamlining the registration process, making sure your business adheres to all criteria of the Support at Home Program and other governmental regulations.
Here’s how we can help:
- Faster approval times: We streamline the application process, reducing delays and getting you operational sooner.
- Expert guidance: Our team provides tailored advice on financial and operational compliance, helping you meet all regulatory standards.
- Ongoing support: From registration to maintaining quality standards, we’re here to support you every step of the way.
The steps to start an aged care business in Australia can seem daunting, but with SAH Consulting by your side, the process can be easy. Focus on providing quality care to the elderly while we handle the complexities of registration and compliance. Let us help you build a successful and impactful aged care business.
Conclusion
Why you should become an aged care provider is clear: it’s a stable, purpose-driven industry with low barriers to entry and strong growth potential. The aged care sector offers flexibility, government support, and the opportunity to make a real difference in the lives of older Australians, whether you’re starting small or scaling quickly.
Take the first step toward building your aged care business today. Contact SAH Consulting for a free consultation or more information about the Support at Home Program. Let us help you turn this opportunity into a successful and rewarding venture.